If Australia is doing anything right at the moment – its fashion. With leading designers like Zimmerman, Romance was Born and Ellery taking over the fashion scene globally, it is the perfect time to talk about the Australian labels making a difference at home. Some would argue Australian fashion has always been a trend follower rather then a trend setter. But as time moved forward, so did our designers.
With new Aussie labels emerging constantly and designers defying what is cool, the question of what is Australian fashion has been answered.
Here are 8 Australian/NZ Labels making a difference:
WOMENS: PS the Label – Designed in Alexandria Sydney, this boutique brand has big things coming in the future. It’s the perfect balance between parisian, playful and feminine.
Lenni the Label – Moody, Wild West and a whole lot of 70’s vibes. Named after the designer, originally a boutique selling one off vintage denim pieces has now taken off and is leading the fashion game. Consider your festival look sorted for the year!
MENS: I Love Ugly – Nothing Ugly about this brand. Known for they provocative campaign shoots, these guys have taken over globally with its well fitted street wear pieces and unique fabrics.
Instead We Smile – Established by Sydney Local Luke Stedman, this brand is inspired by his hometown of Bondi and all things that get him ‘high’. Bold patterns and oceans feels, Instead We Smile is the definition of cool.
UNISEX: P.A.M (Perks & Mini) – Be ahead of the fashion game with this underground Australian brand. This exciting street wear label is dark and moody with a very clear ‘I don’t give a fuck’ attitude to match. Be rebellious in P.A.M!
Assembly Label – Chic and Simple. A mix of premium fabrics and easy designs, this Aussie brand should be a staple in every wardrobe.
ACCESSORIES: The Lair – This leather goods company from Newcastle is everywhere on Instagram at the moment with its cute accessories and handmade leather bags. This brand is killing it so much, stars like Bella Hadid have been seen wearing it.
Naked Vice – This Melbourne company is known for its sleek and contemporary leather bags. They have you covered for every occasion, these timeless pieces will never go out of style.
What Australian & New Zealand Brands are you absolutely loving at the moment?